Monica Hebert will be speaking at the May 4th meeting. She has 20 plus years of dynamic marketing, promotion, public relations, events and inter-personal management skills.
She has designed and written brochures, newsletters, executive summaries,
proposals, news releases, advertising and website copy.
Monica worked as a Health Insurance
Information Specialist and Director of Development for Western Fairfax
Christian Ministries where she was responsible for all marketing
strategies, communications, events, promotions and business development
including fundraising, planned giving, capital campaigns, creating policies and
Co-owner Bob Dawson Music Services
she created and implemented marketing strategies to the private sector and the
event-conference marketplace where she secured clients such as the Duchess of
York, Al Gore, Mikhail Gorbachev, Hillary Clinton, and American Express and
contracted with numerous large mid-town (NYC) hotels and conventions centers
such as The Marriott Marquis, The New York Yacht, Club, The Yale Club, The
Harvard Club, The New York Hilton Convention and Conference Center.
Founder and President: Hedaco
Music Company, New York, NY 1996 – 2008 where she negotiated
and executed contracts on behalf of clients. She secured product distribution, designed
point of purchase retail sales campaigns, negotiate media buys and story
placement, supporting tours and national CD release, produced musical
recordings, produced video treatments, and conceived,
wrote and produced press kits. She provided career development
strategies for various arts related professionals and media coaching, and organized
and produced artists on tour in performing arts centers, and designed the
Executive Director Virginia Arts
Presenters: Roanoke, VA 1992 – 1993 Duties:
Provided general management to participating members for their respective
venues. Organized annual three-day conferences. Negotiated “block booking”
touring fees for members representing 50 venues across the state of Virginia.
Owner and Publisher of PRESENTING!
ideas for audience development Quarterly Newsletter New York, NY
1990 – 1993 Duties: Provided vision and leadership. Hired free-lance
journalists, designers and photographers. Conducted interviews, wrote and
designed layout. Managed direct mail distribution to 3,000 subscribers
via private direct mail list.
General Manager:The Plaza of Roanoke
- Salem Shopping Center Roanoke, VA 1986 – 1990 Duties:
Supervised all maintenance and staff including an eleven million dollar
renovation project. Secured commercial and retail tenants. Handled retail
sales promotions, tenant relations, public relations, commercial lease
marketing programs, as well as commercial lease negotiation and execution.
Communications and Public Relations
Coordinator: Florida Christian Center, Jacksonville, FL Full Care
Retirement Center 1986 – 1987 Duties: Edited quarterly news publications.
Produced direct mail appeals, fund letters and performing arts road trips for
the Florida Christian Center Development staff.